Legal
Better Audiences Privacy Policy Agreement
Privacy Policy
Last Updated: September 5, 2024
Traffic Data Labs LLC, operating as Better Audiences (“Better Audiences,” “we,” “us,” “our”), is committed to safeguarding your privacy. Better Audiences provides identity resolution, verification, and data enrichment services, which include access to our API, fraud prevention, and updating or enhancing information related to our clients’ prospects and customers (collectively referred to as the “Better Audiences Data Services”). Better Audiences operates various websites (each a “Site”), along with related online and offline services, events, social media pages, and electronic communications (collectively referred to as the “Platform”). This Privacy Policy explains how we collect, use, and share the personal data of (1) individuals using our Platform (such as prospective clients, organizational clients, and their end-users) (“Users”), and (2) individuals who are part of our proprietary identity graph (“Consumers”). This policy does not govern information that we store or process on behalf of our customers, as provided to us through the Better Audiences Services Agreement (i.e., customer-submitted information).
Our privacy practices are subject to the laws and regulations of the regions where we operate. Although some jurisdictions, such as California, Colorado, Connecticut, Utah, Virginia, and the European Economic Area and United Kingdom, provide additional privacy protections, we aim to offer similar privacy rights and transparency to all Users and Consumers, regardless of their location. However, for clarity or where required by law, you will find region-specific disclosures within this policy. If you have questions about this Privacy Policy or Better Audiences’ practices regarding your personal data, please reach out to us.
Note that this Privacy Policy is separate from our Website Terms of Use, and any capitalized terms not defined herein have the meanings given in either the Website Terms of Use or the executed Services Agreement.
This Privacy Policy covers the following topics:
1. Personal Data We Collect
2. How We Use Personal Data
3. How We Share Personal Data
4. Personal Data Retention
5. Third-Party Websites and Services
6. Personal Data Protection
7. Your Rights
8. Notice to California Residents
9. Notice to Nevada Residents
10. Notice to European Residents
11. Accessibility
12. Changes to This Privacy Policy
13. How to Contact Us
1. Personal Data We Collect
“Personal Data” refers to any information that identifies, relates to, or can be associated with an individual, directly or indirectly. The following tables outline the types of Personal Data we collect about Users and Consumers, organized by source, and the purposes for which this data may be used. More detailed descriptions follow the tables. Additional categories of personal data not listed here may also be collected, and will be treated according to this Privacy Policy or disclosed at the time of collection.
Collection of User Personal Data
1.1 Personal Data Provided or Generated Through Better Audiences Data Services
1.1.a. Account Information
Examples: Full name, organization, job title, email address, phone number, password token, business type, general location, etc.
Processing Purpose:
• Provide, maintain, and support the Platform • Research and development • Direct marketing • Interest-based advertising
1.1.b. Payment Information
Examples: Full name, payment card details, billing address (handled by third-party processors).
Processing Purpose:
• Facilitate payments and support the Platform
• Legal compliance
• Fraud prevention and security
1.1.c. Service-Related Communications
Examples: Information from your requests, inquiries, such as name, email address, phone number, customer support recordings, survey responses, and additional provided details.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
1.1.d. Usage Data from Better Audiences Data Services
Examples: Logins, API calls, and other event logs.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
1.2 Personal Data Generated Through Platform Usage
1.2.a. Contact Information
Examples: Name, email address, phone number, social media handles, mailing address.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
• Interest-based advertising
1.2.b. Customer Service Communications
Examples: Information from inquiries such as name, email, phone number, job title, organization, industry, and audio recordings.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
1.2.c. Internet or Network ActivityExamples: IP address, device ID, interaction data with our Site and advertisements, browsing history.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
• Interest-based advertising
1.3 Personal Data from Lead Generators for Sales/Marketing1.3.a. Prospect Contact InformationExamples: Full name, company name, job title, email address.
Processing Purpose:
• Direct marketing • Interest-based advertising
1.4 Personal Data Submitted via “Your Privacy Choices” Portal1.4.a. Authentication DataExamples: Full name, email, phone number, mailing address, access code.
Processing Purpose:
• Process your request
We request that you do not provide any sensitive Personal Data (such as race, religion, health information, etc.) unless explicitly requested by us.
2. How We Use Personal Data
Better Audiences primarily collects, stores, and processes Personal Data to provide, improve, and develop the Platform, maintain a secure and trusted environment, and comply with legal obligations. Specific purposes include:
2.1 Provide, Maintain, and Support the Platform
We use Personal Data to deliver our services to Users, create and secure accounts, identify Users, and enhance the overall Platform experience, including support and troubleshooting.
2.2 Research and Development
We analyze Personal Data for research purposes, such as identifying usage trends, developing new features, and conducting market analysis.
2.3 Direct Marketing
We may use Personal Data for marketing purposes, such as sending promotional offers or information about Better Audiences’ services. Users can opt-out of marketing communications.
2.4 Interest-Based Advertising
We collaborate with third-party advertisers to display ads based on users’ interests and behavior on the Platform and across other websites.
2.5 Compliance and Legal Obligations
We may use Personal Data to comply with applicable laws and regulations, such as responding to subpoenas or government requests.
2.6 Fraud Prevention and Security
We use Personal Data to ensure platform security, prevent fraud, and protect against unauthorized access or other harmful activities.
2.7 With Your ConsentIn certain situations, we may ask for your explicit consent to collect, use, or share your Personal Data.
3. How We Share Personal Data
Better Audiences shares personal data with the following entities or individuals as outlined below:
3.1 When You Consent or Direct Us
We may share your data when you authorize us to do so, such as when you connect third-party apps to your account or use our chat features.
3.2 Professional Advisors
We share personal data with advisors who assist with legal, financial, and business operations.
3.3 Joint Marketing Partners
We may share certain data with partners to provide content or features through the Platform, allowing them to market relevant products or services.
3.4 Legal Compliance and Protection of Rights
We may disclose Personal Data as required by law or to protect our rights, privacy, or safety, including for fraud prevention or in response to legal requests.
3.5 Service Providers
We work with third-party service providers to deliver and maintain the Platform, including website hosting, analytics, customer relationship management, and payment processing.
3.6 Corporate Affiliates
We may share Personal Data with subsidiaries or affiliates to support our services.
3.7 Advertising Partners
We may share certain Personal Data with advertising partners to serve interest-based ads.
3.8 Business Transaction Participants
In the event of a merger, acquisition, or sale of assets, your data may be shared with third parties as part of the transaction.
4. Personal Data Retention
We retain Personal Data as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, and security reasons. Backup copies of your data may remain in our systems even after deletion requests, to protect against accidental or malicious loss.
5. Third-Party Websites and Services
Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites and encourage you to review their privacy policies.
6. Personal Data Protection
6.1 Security Measures
We implement reasonable administrative, technical, and physical security measures to protect your Personal Data. However, no method of internet transmission is entirely secure.
6.2 International Data Transfers
Better Audiences operates globally, and your data may be transferred and processed outside of your home country. Privacy laws in other regions may differ, and by using our Platform, you consent to these transfers.
6.3 Data Privacy Frameworks
Better Audiences complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as outlined by the U.S. Department of Commerce. Better Audiences has certified to the U.S. Department of Commerce that it adheres to these principles regarding the processing of personal data received from the European Union, United Kingdom, and Switzerland. If there is any conflict between this privacy policy and the Data Privacy Framework principles, the latter shall govern.
For more information about the Data Privacy Framework and to view our certification, please visit https://www.dataprivacyframework.gov.
7. Your Rights
7.1 Marketing Communications
Users may opt-out of receiving promotional emails or newsletters by following the unsubscribe instructions included in our communications or by contacting us directly. However, service-related communications about your account will still be sent.
7.2 Cookies
You can manage cookies by adjusting your browser settings. Blocking cookies may limit certain functionalities of our Platform. More information on how to manage and delete cookies is available at www.allaboutcookies.org.
7.3 Analytics
Our Platform uses tools like Google Analytics to track usage. You can opt-out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
7.4 Interest-Based Advertising
You can limit interest-based advertising by managing your preferences through tools such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI).
7.5 Do Not Track
While our Site does not currently respond to “Do Not Track” signals, we do support Global Privacy Control (GPC) signals. Learn more at www.allaboutdnt.com.
7.6 Your Data Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or object to the processing of your Personal Data. To exercise these rights, contact us through the “Your Privacy Choices” Portal or email us at info@betteraudiences.com.
• Right to Access: Request a copy of your Personal Data.
• Right to Delete: Ask us to delete your data.
• Right to Correct: Request corrections to inaccurate data.
• Right to Opt-Out of Sales and Targeted Advertising: Opt-out of certain data sales or advertising practices.
7.7 Authorized Agents
You may appoint an authorized agent to submit a request on your behalf. We may require identification documents to verify the agent’s authority.
7.8 Response Time
We aim to respond to all legitimate requests within 30 days. If additional time is needed, we will notify you of the delay and provide updates.
8. Notice to California Residents
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These rights include the ability to request:
• Right to Know: Information about the Personal Data collected, sold, or shared within the last 12 months.
• Right to Delete: Deletion of Personal Data collected about you.
• Right to Opt-Out of Sale or Sharing: Opt-out of the sale or sharing of Personal Data for cross-context behavioral advertising.
• Right to Correct: Correct inaccurate Personal Data.
To exercise these rights, visit our “Your Privacy Choices” Portal or email us at info@betteraudiences.com.
We do not sell Personal Data of individuals under 16 years of age without affirmative authorization.
9. Notice to Nevada Residents
Nevada residents can opt-out of the sale of certain types of personal information under Nevada Revised Statutes Chapter 603A. If you are a Nevada resident and wish to exercise this right, please contact us at info@betteraudiences.com.
10. Notice to European Residents
For individuals located in the European Economic Area (EEA) and the United Kingdom, Better Audiences complies with the General Data Protection Regulation (GDPR) and UK data protection laws. The controller of your Personal Data is Traffic Data Labs LLC, operating as Better Audiences.
10.1 Legal Basis for ProcessingWe process Personal Data on the following legal bases:
• Contractual Necessity: To provide our services and perform our contract with you.
• Legitimate Interest: To improve and market our services, prevent fraud, and ensure security.
• Consent: Where required, we seek explicit consent for certain data processing activities.
• Legal Obligations: Compliance with applicable laws and regulations.
10.2 Cross-Border Data Transfers
Better Audiences may transfer your data to countries outside the EEA or UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
10.3 Lodging Complaints
You have the right to lodge a complaint with the data protection authority in your jurisdiction. For a list of EU data protection authorities, visit this page. In the UK, you can contact the Information Commissioner’s Office.
11. Accessibility
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you require access to this Privacy Policy in an alternative format, please contact us at info@betteraudiences.com.
12. Changes to This Privacy Policy
This Privacy Policy may be updated from time to time. If we make significant changes, we will notify you by email or by posting a prominent notice on our website. Continued use of our Platform after such changes will indicate your acknowledgment of the updated policy.
13. How to Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your Personal Data, please contact us at:
Traffic Data Labs LLC, operating as Better Audiences
1309 Coffeen Avenue, STE 1200
Sheridan, Wyoming 82801
Email: privacy@betteraudiences.com
Phone: +1-888-330-6943
Last Updated: September 5, 2024
Traffic Data Labs LLC, operating as Better Audiences (“Better Audiences,” “we,” “us,” “our”), is committed to safeguarding your privacy. Better Audiences provides identity resolution, verification, and data enrichment services, which include access to our API, fraud prevention, and updating or enhancing information related to our clients’ prospects and customers (collectively referred to as the “Better Audiences Data Services”). Better Audiences operates various websites (each a “Site”), along with related online and offline services, events, social media pages, and electronic communications (collectively referred to as the “Platform”). This Privacy Policy explains how we collect, use, and share the personal data of (1) individuals using our Platform (such as prospective clients, organizational clients, and their end-users) (“Users”), and (2) individuals who are part of our proprietary identity graph (“Consumers”). This policy does not govern information that we store or process on behalf of our customers, as provided to us through the Better Audiences Services Agreement (i.e., customer-submitted information).
Our privacy practices are subject to the laws and regulations of the regions where we operate. Although some jurisdictions, such as California, Colorado, Connecticut, Utah, Virginia, and the European Economic Area and United Kingdom, provide additional privacy protections, we aim to offer similar privacy rights and transparency to all Users and Consumers, regardless of their location. However, for clarity or where required by law, you will find region-specific disclosures within this policy. If you have questions about this Privacy Policy or Better Audiences’ practices regarding your personal data, please reach out to us.
Note that this Privacy Policy is separate from our Website Terms of Use, and any capitalized terms not defined herein have the meanings given in either the Website Terms of Use or the executed Services Agreement.
This Privacy Policy covers the following topics:
1. Personal Data We Collect
2. How We Use Personal Data
3. How We Share Personal Data
4. Personal Data Retention
5. Third-Party Websites and Services
6. Personal Data Protection
7. Your Rights
8. Notice to California Residents
9. Notice to Nevada Residents
10. Notice to European Residents
11. Accessibility
12. Changes to This Privacy Policy
13. How to Contact Us
1. Personal Data We Collect
“Personal Data” refers to any information that identifies, relates to, or can be associated with an individual, directly or indirectly. The following tables outline the types of Personal Data we collect about Users and Consumers, organized by source, and the purposes for which this data may be used. More detailed descriptions follow the tables. Additional categories of personal data not listed here may also be collected, and will be treated according to this Privacy Policy or disclosed at the time of collection.
Collection of User Personal Data
1.1 Personal Data Provided or Generated Through Better Audiences Data Services
1.1.a. Account Information
Examples: Full name, organization, job title, email address, phone number, password token, business type, general location, etc.
Processing Purpose:
• Provide, maintain, and support the Platform • Research and development • Direct marketing • Interest-based advertising
1.1.b. Payment Information
Examples: Full name, payment card details, billing address (handled by third-party processors).
Processing Purpose:
• Facilitate payments and support the Platform
• Legal compliance
• Fraud prevention and security
1.1.c. Service-Related Communications
Examples: Information from your requests, inquiries, such as name, email address, phone number, customer support recordings, survey responses, and additional provided details.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
1.1.d. Usage Data from Better Audiences Data Services
Examples: Logins, API calls, and other event logs.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
1.2 Personal Data Generated Through Platform Usage
1.2.a. Contact Information
Examples: Name, email address, phone number, social media handles, mailing address.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
• Interest-based advertising
1.2.b. Customer Service Communications
Examples: Information from inquiries such as name, email, phone number, job title, organization, industry, and audio recordings.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
1.2.c. Internet or Network ActivityExamples: IP address, device ID, interaction data with our Site and advertisements, browsing history.
Processing Purpose:
• Provide, maintain, and support the Platform
• Research and development
• Direct marketing
• Interest-based advertising
1.3 Personal Data from Lead Generators for Sales/Marketing1.3.a. Prospect Contact InformationExamples: Full name, company name, job title, email address.
Processing Purpose:
• Direct marketing • Interest-based advertising
1.4 Personal Data Submitted via “Your Privacy Choices” Portal1.4.a. Authentication DataExamples: Full name, email, phone number, mailing address, access code.
Processing Purpose:
• Process your request
We request that you do not provide any sensitive Personal Data (such as race, religion, health information, etc.) unless explicitly requested by us.
2. How We Use Personal Data
Better Audiences primarily collects, stores, and processes Personal Data to provide, improve, and develop the Platform, maintain a secure and trusted environment, and comply with legal obligations. Specific purposes include:
2.1 Provide, Maintain, and Support the Platform
We use Personal Data to deliver our services to Users, create and secure accounts, identify Users, and enhance the overall Platform experience, including support and troubleshooting.
2.2 Research and Development
We analyze Personal Data for research purposes, such as identifying usage trends, developing new features, and conducting market analysis.
2.3 Direct Marketing
We may use Personal Data for marketing purposes, such as sending promotional offers or information about Better Audiences’ services. Users can opt-out of marketing communications.
2.4 Interest-Based Advertising
We collaborate with third-party advertisers to display ads based on users’ interests and behavior on the Platform and across other websites.
2.5 Compliance and Legal Obligations
We may use Personal Data to comply with applicable laws and regulations, such as responding to subpoenas or government requests.
2.6 Fraud Prevention and Security
We use Personal Data to ensure platform security, prevent fraud, and protect against unauthorized access or other harmful activities.
2.7 With Your ConsentIn certain situations, we may ask for your explicit consent to collect, use, or share your Personal Data.
3. How We Share Personal Data
Better Audiences shares personal data with the following entities or individuals as outlined below:
3.1 When You Consent or Direct Us
We may share your data when you authorize us to do so, such as when you connect third-party apps to your account or use our chat features.
3.2 Professional Advisors
We share personal data with advisors who assist with legal, financial, and business operations.
3.3 Joint Marketing Partners
We may share certain data with partners to provide content or features through the Platform, allowing them to market relevant products or services.
3.4 Legal Compliance and Protection of Rights
We may disclose Personal Data as required by law or to protect our rights, privacy, or safety, including for fraud prevention or in response to legal requests.
3.5 Service Providers
We work with third-party service providers to deliver and maintain the Platform, including website hosting, analytics, customer relationship management, and payment processing.
3.6 Corporate Affiliates
We may share Personal Data with subsidiaries or affiliates to support our services.
3.7 Advertising Partners
We may share certain Personal Data with advertising partners to serve interest-based ads.
3.8 Business Transaction Participants
In the event of a merger, acquisition, or sale of assets, your data may be shared with third parties as part of the transaction.
4. Personal Data Retention
We retain Personal Data as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, and security reasons. Backup copies of your data may remain in our systems even after deletion requests, to protect against accidental or malicious loss.
5. Third-Party Websites and Services
Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites and encourage you to review their privacy policies.
6. Personal Data Protection
6.1 Security Measures
We implement reasonable administrative, technical, and physical security measures to protect your Personal Data. However, no method of internet transmission is entirely secure.
6.2 International Data Transfers
Better Audiences operates globally, and your data may be transferred and processed outside of your home country. Privacy laws in other regions may differ, and by using our Platform, you consent to these transfers.
6.3 Data Privacy Frameworks
Better Audiences complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as outlined by the U.S. Department of Commerce. Better Audiences has certified to the U.S. Department of Commerce that it adheres to these principles regarding the processing of personal data received from the European Union, United Kingdom, and Switzerland. If there is any conflict between this privacy policy and the Data Privacy Framework principles, the latter shall govern.
For more information about the Data Privacy Framework and to view our certification, please visit https://www.dataprivacyframework.gov.
7. Your Rights
7.1 Marketing Communications
Users may opt-out of receiving promotional emails or newsletters by following the unsubscribe instructions included in our communications or by contacting us directly. However, service-related communications about your account will still be sent.
7.2 Cookies
You can manage cookies by adjusting your browser settings. Blocking cookies may limit certain functionalities of our Platform. More information on how to manage and delete cookies is available at www.allaboutcookies.org.
7.3 Analytics
Our Platform uses tools like Google Analytics to track usage. You can opt-out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
7.4 Interest-Based Advertising
You can limit interest-based advertising by managing your preferences through tools such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI).
7.5 Do Not Track
While our Site does not currently respond to “Do Not Track” signals, we do support Global Privacy Control (GPC) signals. Learn more at www.allaboutdnt.com.
7.6 Your Data Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or object to the processing of your Personal Data. To exercise these rights, contact us through the “Your Privacy Choices” Portal or email us at info@betteraudiences.com.
• Right to Access: Request a copy of your Personal Data.
• Right to Delete: Ask us to delete your data.
• Right to Correct: Request corrections to inaccurate data.
• Right to Opt-Out of Sales and Targeted Advertising: Opt-out of certain data sales or advertising practices.
7.7 Authorized Agents
You may appoint an authorized agent to submit a request on your behalf. We may require identification documents to verify the agent’s authority.
7.8 Response Time
We aim to respond to all legitimate requests within 30 days. If additional time is needed, we will notify you of the delay and provide updates.
8. Notice to California Residents
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These rights include the ability to request:
• Right to Know: Information about the Personal Data collected, sold, or shared within the last 12 months.
• Right to Delete: Deletion of Personal Data collected about you.
• Right to Opt-Out of Sale or Sharing: Opt-out of the sale or sharing of Personal Data for cross-context behavioral advertising.
• Right to Correct: Correct inaccurate Personal Data.
To exercise these rights, visit our “Your Privacy Choices” Portal or email us at info@betteraudiences.com.
We do not sell Personal Data of individuals under 16 years of age without affirmative authorization.
9. Notice to Nevada Residents
Nevada residents can opt-out of the sale of certain types of personal information under Nevada Revised Statutes Chapter 603A. If you are a Nevada resident and wish to exercise this right, please contact us at info@betteraudiences.com.
10. Notice to European Residents
For individuals located in the European Economic Area (EEA) and the United Kingdom, Better Audiences complies with the General Data Protection Regulation (GDPR) and UK data protection laws. The controller of your Personal Data is Traffic Data Labs LLC, operating as Better Audiences.
10.1 Legal Basis for ProcessingWe process Personal Data on the following legal bases:
• Contractual Necessity: To provide our services and perform our contract with you.
• Legitimate Interest: To improve and market our services, prevent fraud, and ensure security.
• Consent: Where required, we seek explicit consent for certain data processing activities.
• Legal Obligations: Compliance with applicable laws and regulations.
10.2 Cross-Border Data Transfers
Better Audiences may transfer your data to countries outside the EEA or UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
10.3 Lodging Complaints
You have the right to lodge a complaint with the data protection authority in your jurisdiction. For a list of EU data protection authorities, visit this page. In the UK, you can contact the Information Commissioner’s Office.
11. Accessibility
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you require access to this Privacy Policy in an alternative format, please contact us at info@betteraudiences.com.
12. Changes to This Privacy Policy
This Privacy Policy may be updated from time to time. If we make significant changes, we will notify you by email or by posting a prominent notice on our website. Continued use of our Platform after such changes will indicate your acknowledgment of the updated policy.
13. How to Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your Personal Data, please contact us at:
Traffic Data Labs LLC, operating as Better Audiences
1309 Coffeen Avenue, STE 1200
Sheridan, Wyoming 82801
Email: privacy@betteraudiences.com
Phone: +1-888-330-6943
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